Don's

Jul 2025

The brand identity for Don’s spans a comprehensive visual system that bridges commercial product promotion with candid hospitality documentation. The project explores the brand’s aesthetic through a mix of clean, vertical commercial product shots and editorial-style photography that embeds the brand within active, warm-toned venue settings. Photography by Charlie Hawks and Jana Langhorst highlights the brand's tactile details, utilizing natural light and flash to capture everything from iced beverage product shots to lifestyle imagery. Graphic design by Studio of Design and Art integrates stylized typography and floral motifs across various touchpoints, including apparel, signage, and packaging. The project leans into editorial and documentary aesthetics to establish a cohesive visual presence.

Vertical, Warm, Clean

Natural light