Domino's: The Group Chat
Brand
Date
May 2025
Description
Domino's 'The Group Chat' is a vertical commercial spot centered on the social experience of coordinating food delivery. The narrative follows a young woman navigating a series of digital exchanges with friends from within a modern apartment setting. Directed by the team at WorkInProgress, the project leans into a clean, authentic aesthetic. By capturing everyday interactions across bedroom and kitchen spaces, the production prioritizes a relatable tone through live-action technique and consistent natural light.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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