Domino's
Not A Fan
Brand
ProjectNot A Fan
Date
Jun 2026
Description
Domino's presents a professional look at corporate internal culture with its 'Not A Fan' project. The commercial captures a series of authentic interactions within an office boardroom and executive workspaces, focusing on a marketing team reviewing promotional materials. Utilizing a clean live-action technique, the film channels a cinematic quality through its bright, crisp lighting and composed framing. The execution centers on realistic team dynamics and workplace collaboration, supported by clear on-screen text identifying various roles throughout the campaign. Creative direction for the project was led by WorkInProgress.
Style
Horizontal, Cinematic, Clean
Industries
Fast Food
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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