Domino's: Not A Fan
Brand
Date
Jun 2026
Description
Domino's 'Not A Fan' is a corporate campaign that takes a behind-the-scenes look at the internal processes behind food promotion. The project, developed by agency WorkInProgress, captures the collaborative environment of a modern boardroom, using a crisp, live-action technique to highlight team discussions and presentation moments. The film utilises bright, professional lighting to maintain a clean aesthetic throughout various executive workspaces. Featuring a documentary-style approach, the narrative documents the professional exchange between colleagues as they review promotional materials within a fast food industry context.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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