Logo

Domino's: Noid - He's Back

Brand
Domino's
Date

Sep 2021

Description

Domino’s reintroduces the Noid in this commercial spot, pitting the classic character against the brand’s autonomous delivery fleet. The narrative follows the iconic antagonist as he attempts to intercept Nuro-powered delivery vehicles navigating suburban and urban environments. The production blends live-action footage with animated sequences to bridge the gap between real-world streets and character-driven hijinks. Grounded by cinematic lighting, the project highlights the technical precision of driverless logistics through tight framing and tracking shots. Production was handled by Arts & Sciences, with post-production and visual effects provided by Artjail. The project features sound design by LIME and editorial work by The Den Editorial.

Style

Horizontal, Commercial, Action, Cinematic

Techniques

VFX / visual effects

Industries
Fast Food
Color
Pure White
Jet Black
Background

Street

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by