Domino's: Emergency Pizza
Brand
Date
Dec 2024
Description
This commercial campaign for Domino’s centers on the utility of quick, convenient delivery during unexpected moments of downtime. The spot follows a customer using the mobile app to secure a meal while recovering from a minor injury at home. Developed by WorkInProgress, the narrative-driven project leans into a relatable, domestic setting. The production utilizes live-action technique and warm natural light to ground the brand spot in a familiar, accessible aesthetic.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Pure White
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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