Domino's: CarPlay - Tap Stop Waiting
Brand
Date
Apr 2023
Description
Domino's explores the convenience of integrated technology in this commercial spot, highlighting the friction of traditional drive-thru queues. The narrative follows a family navigating a traffic delay at a burger joint, showcasing how the brand's interface enables users to bypass wait times via Apple CarPlay. Produced by WorkInProgress, the project leans into a clean, cinematic aesthetic. The production utilizes live-action technique and natural golden hour lighting to capture the interior car environment, focusing on the utility of the dashboard touchscreen experience.
Style
Horizontal, Commercial, Golden Hour
Industries
Context
TVC / TV Commercial
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