Dolce & Gabbana

Mar 2025

Dolce & Gabbana’s Spring 2025 ad campaign serves as a masterclass in cinematic nostalgia, expertly capturing the evocative allure of 1950s couture. Through the visionary lens of photographer Steven Meisel and the sharp creative direction of Fabien Baron, the collection leans into an aesthetic of high-contrast monochrome that feels both intimate and grand. By utilizing a deliberate analogue 35mm film approach, the imagery trades digital polish for the raw, tactile depth of traditional photography, favoring low-key chiaroscuro lighting that dances across intricate lace bustiers and structural satin silhouettes. The campaign breathes life into a theatrical dressing room setting, where models Bibi Breslin, Rosalieke Fuchs, Sacha Quenby, and Sora Choi embody a classic, glamorous narrative of backstage anticipation. The production benefits immensely from the meticulous craft of stylist Karl Templer, while Pat McGrath’s makeup and Guido Palau’s hair provide the essential finishing touches to mirror the period-specific elegance. Set designer Mary Howard anchors the scene with period-accurate vanity mirrors and plush furnishings, ensuring every frame resonates with a authentic, lived-in texture. The contact sheet presentation style invites the viewer into the process, emphasizing the raw, spontaneous moments of a professional fashion shoot. This project stands as a sophisticated fusion of luxury fashion houses traditions and modern editorial minimalism, proving that even in a digital-first era, the classic film aesthetic remains the gold standard for enduring style.

Editorial, Lifestyle, Cinematic

Analogue / film, 35mm film

Luxury Fashion Houses, Fashion