Dolce & Gabbana

Feb 2024

The Dolce & Gabbana Spring 2024 ad campaign serves as a masterclass in atmospheric storytelling, rooting the luxury fashion house’s latest collection in the visceral, sun-drenched heritage of the Mediterranean. Shot through the lens of legendary photographer Steven Meisel and guided by the creative vision of Fabien Baron, the campaign channels a sense of timeless elegance through an uncompromising monochromatic palette. The imagery leans into the tactile richness of pinstriped tailoring, intricate black lace, and sheer fabrics, all set against the stark, white-washed backdrop of rustic courtyards and stone alleyways. By utilizing analogue film techniques—specifically 35mm and medium format—the production captures a cinematic, reportage-style quality that feels both curated and authentically lived-in. With casting by Rosie Vogel, the campaign features models including Nora Attal and Vivienne Rohner, whose sharp, formal poses are elevated by the meticulous styling of Karl Templer. The visual narrative is further refined by the hair artistry of Guido Palau and the iconic, high-contrast makeup work of Pat McGrath, which anchors the project in a classic, editorial minimalism. Through the use of natural light and high-key chiaroscuro, the collection achieves a sophisticated, almost documentary-like presence, effectively marrying the high-fashion sensibilities of Dolce & Gabbana with the enduring textures of traditional Mediterranean life to create a campaign that feels as archival as it is immediate.

Editorial, Lifestyle, Cinematic

Analogue / film, Natural light

Luxury Fashion Houses, Fashion