Dolce & Gabbana
Fall 2025 Ad Campaign
Sep 2025
The Dolce & Gabbana Fall 2025 ad campaign is a masterclass in high-contrast visual storytelling, seamlessly blending the grit of industrial aesthetics with the refined polish of luxury fashion. Shot by the legendary photographer Steven Meisel and guided by the creative vision of Fabien Baron, the campaign leans into a monochromatic palette that prioritizes texture and silhouette. Every frame feels like a still from a film, utilizing low-key chiaroscuro lighting to elevate the intricate detailing of the brand's latest collection—from star-shaped crystal embellishments on leather boots to the tactile interplay of leopard prints and delicate lace. The set, meticulously curated by set designer Mary Howard, transforms urban brick-walled interiors into an evocative stage for models Mona Tougaard and Vittoria Ceretti, who command the space with a deliberate, cinematic stillness. With styling by Karl Templer and beauty direction from Guido Palau and Pat McGrath, the imagery reads as a sophisticated tension between the raw and the regal. By integrating techniques such as analogue film and dramatic studio strobe lighting, the project achieves a timeless editorial quality. This campaign reinforces the house's identity as a leader in luxury fashion, focusing on a precise, centered composition that allows the craftsmanship of the accessories and garments to shine against a rugged, shadowed backdrop.
Editorial, Cinematic
Low-key / chiaroscuro
Luxury Fashion Houses, Fashion
