Dolce & Gabbana

Oct 2024

Dolce & Gabbana transforms the intimate confines of a luxury vehicle into a stage for modern allure in their 2024 eyewear campaign. By placing superstar talent Miley Cyrus at the center of this narrative, the brand leans into a high-contrast cinematic atmosphere that captures the grit and glamour of urban nightlife. The campaign, which masterfully blends commercial appeal with an edgy editorial sensibility, relies on a sophisticated interplay of shadow and light to highlight the intricate detailing of the new collection. Through the lens of photographer Mert Alas, the imagery utilizes both studio strobe lighting and natural light to emphasize the sharp, sleek lines of the eyewear against the moody, blurred backdrop of a passing cityscape. Art direction by Kevin Tekinel and Charles Levai, coupled with creative movement direction from Stephen Galloway, ensures that every frame feels deliberate and poised. Stylist Emmanuelle Alt curates a look that marries the formality of traditional tuxedo-wear with textured faux fur and sheer panels, grounded by the raw, authentic presence of Cyrus’s tattoos. This project serves as a masterclass in fashion photography, utilizing live-action technique to breathe life into the stillness of a backseat setting. The result is a polished yet restless vision of luxury that feels entirely grounded in the contemporary moment, perfectly positioning these accessories as essential pieces for the global trendsetter.

Editorial, Commercial, Cinematic

Natural light

Eyewear, Fashion