Dolce & Gabbana

Apr 2026

Dolce & Gabbana continues to refine its visual language with the S/S 2026 eyewear campaign, a project that masterfully balances the house's signature opulence with a restrained, contemporary minimalism. Captured by the lens of photographer Karim Sadli, the campaign serves as a masterclass in editorial portraiture, utilizing both precision studio strobe setups and diffused natural light to highlight the intricate details of the collection. Emmanuelle Alt’s styling brings an essential gravitas to the imagery, pairing the sharp-edged, silver-accented eyewear with a mix of tailored navy suits and textured leather jackets. The campaign, which features model Kit Butler, moves fluidly between the controlled environment of a seamless grey backdrop and the tactile history of ornate stone architecture. Set designer Flavia Manacorda subtly orchestrates this interplay of textures, ensuring the focus remains squarely on the eyewear as the collection’s definitive protagonist. With casting direction by Giulia Massullo and Piergiorgio Del Moro, the project feels both timeless and urgent, leaning into a sophisticated aesthetic that emphasizes clean lines and material quality. By stripping away excess, the campaign allows the architectural design of the frames to resonate, successfully positioning the eyewear not just as a fashion accessory, but as an essential element of modern masculine identity, executed with the polish and narrative focus expected of such a storied Italian label.

Editorial, Vertical

Eyewear, Fashion