DocuSign

May 2021

DocuSign’s brand identity project, developed by Stephen Kelleher Studio, establishes a refreshed visual language for the technology platform. The work leverages a high-contrast palette of electric blue, black, and white, applied across a series of large-scale outdoor advertising billboards and digital posters. The project utilizes distinct typography and geometric graphic design to simplify the communication of digital documentation services. Through the use of vector-based abstractions and minimalist layouts, the identity system translates complex software functions into recognizable icons and motifs, displayed here in diverse urban environments.

Horizontal, Commercial, Graphic

Typography

Apps & Digital Platforms

Street

Out of Home (OOH), Advertising Campaign