Disney: Toy Story Land
Brand
Date
Feb 2023
Description
Disney highlights the scale and immersive nature of the Toy Story Land attraction in this promotional campaign produced by Bodega Studios. The film features a massive, iconic yellow and blue ball navigating a series of diverse environments, from the winding residential streets of San Francisco to the structured chaos of a production backlot. Utilizing live-action technique and dynamic tracking shots, the piece bridges the gap between everyday reality and cinematic fantasy. The visual journey moves through varied perspectives, contrasting wide aerial photography of urban landmarks with intimate close-ups of onlookers to capture the playful spirit of the land.
Style
Horizontal, Cinematic, playful, Clean
Industries
Color
Golden Yellow
Royal Blue
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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