Disney: Sonic Logo
Brand
Date
Mar 2023
Description
Disney presents a new sonic logo identity, translating the brand's visual presence into a dynamic motion graphics experience. The project centers on sharp geometric motion, featuring blue shapes that shift and fold against a stark, high-contrast black backdrop. At the heart of the animation, the word Freeform appears in a stylized purple typeface, reinforcing the brand's identity through precise graphic transitions. The execution leans into clean, modern motion graphics, produced in collaboration with The Walt Disney Company and The Elements Music, who developed the accompanying sound design.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Cobalt
Magenta
Background
Black Seamless
Context
Brand Film / Corporate Video
Associated creatives
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