Disney: Came to Play
Brand
Date
Nov 2023
Description
This commercial campaign for Disney, titled Came to Play, captures a day of immersive interaction between park visitors and iconic characters. The production highlights moments across various park attractions, leaning into a high-energy aesthetic defined by dynamic camera movements. Captured through live-action technique and bathed in warm, natural light, the footage emphasizes the scale of the entertainment environment. Fela provided production support for the project, which frames a diverse set of experiences within the Disney parks ecosystem.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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