Discount Tire
Summit
Brand
ProjectSummit
Date
Jul 2026
Description
Discount Tire presents the Summit campaign, a creative spot developed by Arnold Worldwide. The project contrasts high-altitude expedition imagery with practical automotive maintenance, grounding a narrative of endurance in service-focused reality. Cinematic in its approach, the work leans into wide, live-action shots of mountain landscapes rendered in natural light. The aesthetic transitions from the rugged, vast outdoors to the precise, polished interior of a service center, where technicians perform vehicle inspections.
Style
Horizontal, Cinematic, Warm, Polished
Techniques
Natural light
Industries
Luxury Automotive
Color
Royal Blue
Amber
Pure White
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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