Dior

May 2025

For the Dior Spring 2025 Ad Campaign, the brand leans into a rigorous editorial minimalism that strips away excess to celebrate the tactile nature of cosmetics. Captured through the sharp lens of photographer Drew Vickers, the series functions as a masterclass in high-key lighting and commercial precision. Under the creative direction of duo Les Torso, the campaign assembles an ensemble of prominent talent—including Jenna Ortega, Jisoo, and Anya Taylor-Joy—to bridge the gap between aspirational luxury and accessible ritual. The imagery avoids the typical artifice of beauty advertising, favoring instead a stark, seamless white backdrop that directs the viewer's eye entirely to the application process. Whether it is the soft sweep of a brush or the delicate placement of a pigment, the project utilizes studio strobe techniques to highlight the physical textures of the Dior range, from the monogrammed compacts to the glossy, metallic finish of the lip butter applicators. By maintaining a uniform aesthetic across both packshots and intimate portraiture, the campaign emphasizes a cohesive, refined visual language. Each frame captures a moment of quiet, personal engagement with the product, stripping back the noise to highlight the brand's commitment to quality and luminous, natural skin textures within the competitive global beauty industry.

Vertical, Commercial, Editorial

Studio strobe

Cosmetics, Beauty