Dior presents the Miss Dior Eau de Parfum campaign, a fragrance project featuring actress Natalie Portman. Photographed by Lachlan Bailey, the imagery leans into a soft, luminous aesthetic, utilising natural light to capture the product and its brand ambassador within a refined domestic interior.
The campaign focuses on the tactile elements of the perfume, highlighting the glass flacon and its signature silver-patterned bow against a backdrop of soft-focus peony petals. The editorial-style portraits, captured by Bailey with creative direction from Jonathan Anderson and direction by Manu Cossu, lean into a clean and polished visual language.