Dior

Apr 2025

For the Dior Men's Fall 2025 ad campaign, creative director Ronnie Cooke Newhouse delivers a masterclass in editorial minimalism, leaning into a sophisticated, monochromatic language that elevates contemporary luxury menswear. Captured through the lens of photographer Alasdair McLellan, the campaign trades grandiose locations for the intimacy of a sterile studio environment, where vertical fluted texturing and neutral, pale-toned walls serve as a sculptural backdrop. This choice of setting allows the collection’s intricate material play to take center stage, from the structured weight of wool tailoring and satin bomber jackets to the tactile richness of monogrammed leather bags and mesh sneakers. The styling, curated by Melanie Ward with hair by Anthony Turner and makeup by Mark Carrasquillo, favors a clean, sharp aesthetic that bridges the gap between commercial polish and high-fashion portraiture. Models Oskar Geipel, Dugyeong Kim, and Dara Gueye embody this refined equilibrium, their neutral expressions and relaxed poses highlighting the versatility of pinstripes, quilted textures, and layered knitwear. With set design by Alex Block, the imagery utilizes precise studio strobe and natural light to emphasize the fine details of the craft, resulting in a series that feels both timeless and grounded. The campaign reads as a deliberate study of modern masculinity, where subtle branding and impeccable fabric composition define the season’s sartorial narrative.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion