Dior

Jul 2024

For the Dior Men's Fall 2024 campaign, creative director Kim Jones explores a refined intersection of architectural discipline and fluid masculinity. Photographed by Alasdair McLellan, the series captures the collection's juxtaposition of structured tailoring and soft, tactile materials within a minimalist studio setting. The imagery frequently employs a ballet-inspired backdrop—featuring wooden barres and reflective surfaces—that channels a sense of grace and deliberate poise. By utilizing both studio strobe and natural light, the campaign highlights the intricate textures of the brand’s signature quilted leather handbags and wool-blend garments. The styling, helmed by Melanie Ward with hair by Anthony Turner and makeup by Peter Philips, leans into an editorial minimalism that elevates every accessory, from transparent aviator spectacles to berets and pinstriped shorts. Through the composed performances of models like Dugyeong Kim and Lars Post, the project reads as a study in balance, where the rigidity of dark grey partitions and polished wood floors is softened by the muted, neutral color palette of the ensembles. The consistent use of soft, diffused lighting throughout the series emphasizes the campaign's sophisticated aesthetic, resulting in a cohesive visual language that remains firmly rooted in the heritage of luxury fashion while showcasing the contemporary, avant-garde direction of the house.

Editorial, Vertical, Commercial, Vertical, Commercial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion