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Two male models posing side by side with hands on chins against a grey studio backdrop, featuring luxury menswear and a patterned leather shoulder bag.
Two models in dark coats and hats holding large leather shoulder bags facing each other against a textured grey background.
Two male models posing in tailored Dior menswear, one in a light suit holding a saddle bag and one in a grey tweed sleeveless coat.
Model wearing a blue textured wool jacket and black bucket hat holding a Dior Saddle bag against a smoky grey studio backdrop.
Two male models posing in tailored Dior menswear, one in a plaid suit holding a handbag and the other in a leopard-lined trench coat.
Model posing in a structured grey wool jacket while holding a black embossed crossbody saddle bag against a textured grey backdrop.
Two male models posing side by side with hands on chins against a grey studio backdrop, featuring luxury menswear and a patterned leather shoulder bag.
Two models in dark coats and hats holding large leather shoulder bags facing each other against a textured grey background.
Two male models posing in tailored Dior menswear, one in a light suit holding a saddle bag and one in a grey tweed sleeveless coat.

Dior Mens Fall 2023 Ad Campaign 2023

About

For the Dior Mens Fall 2023 campaign, creative director Kim Jones explores a sophisticated intersection of architectural tailoring and modern utility, captured through the masterful lens of photographer Rafael Pavarotti. The series relies on a refined, monochromatic palette of light greys, charcoal, and beige, allowing the focus to settle entirely on the intricate textures of the season’s wools, tweeds, and embossed leathers. By utilizing deliberate studio strobe lighting, Pavarotti emphasizes the sharp silhouettes of the collection, from structured trenches to minimalist bucket hats, while art director Ronnie Cooke-Newhouse orchestrates a composition rooted in symmetry and editorial minimalism. The imagery channels a sense of quiet luxury, where the models serve as canvases for the interplay between classic menswear shapes and avant-garde accents, such as unexpected leopard-print linings and ornate brooches. With meticulous styling by Melanie Ward, the project highlights the tactile craftsmanship of the brand's iconic saddle bags and monogrammed accessories. Peter Philips and Benjamin Muller complete the aesthetic with clean, focused grooming that complements the collection's sharp, industrial edge. This commercial production succeeds by balancing high-fashion drama with a portrait-centric approach, resulting in a cohesive visual narrative that speaks to the heritage of the luxury fashion house while pushing into a contemporary space defined by precision, tactile contrast, and a polished, disciplined spirit.

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