Dior Men

Jul 2024

The Dior Men x Lewis Hamilton 2024 lookbook presents a high-fashion capsule collection, blending contemporary luxury sportswear with technical utility. Captured by photographer Kenny Germé, the series showcases a vibrant and tactile approach to winter apparel, featuring oversized knitwear, color-blocked puffer jackets, and diverse technical accessories like ski goggles and snowboard gear. Set against a stark, minimalist white studio backdrop, the imagery utilizes geometric wooden frames interwoven with colorful thread installations to create a clean, graphic framing for the collection. Under the creative direction of Lewis Hamilton and designer Kim Jones, the campaign achieves a balanced aesthetic defined by clean lines and soft lighting. Styling by Eric McNeal emphasizes layering and contrast, highlighted by models including Dara Gueye, Nonso Ojukwu, and Silouane V.

Editorial, Vertical, Clean

Soft Light

Luxury Fashion Houses

Set-dressed

Lookbook