Dior Men: Dior Men x Lewis Hamilton 2024 Lookbook

Jul 2024

The Dior Men x Lewis Hamilton 2024 lookbook presents a contemporary exploration of technical alpine-inspired menswear and elevated streetwear. Designed by Kim Jones with creative direction from Lewis Hamilton, the collection leans into a vibrant color palette and tactile material contrasts, including heavy wools, flecked tweed, and performance-ready fleece. The imagery maintains a rigorous editorial focus, utilizing a minimalist white cyclorama accented by architectural wooden frames woven with geometric string art to provide a clean, graphic backdrop for the seasonal apparel. Photographer Kenny Germé captures the collection through direct, full-length portraits and focused close-ups that emphasize the intricate construction of the garments, from bold logo embroidery to the layering of technical gear. Fashion styling by Eric McNeal ties the looks together, pairing relaxed wide-leg trousers with structured outerwear and accessories such as knit beanies, ski goggles, and custom snowboarding equipment. The aesthetic is defined by soft, even lighting that enhances the collection's saturated hues and layered silhouettes, documenting a synergy between performance functionality and luxury fashion design.

Editorial, Vertical, Clean

Soft Light

Set-dressed

Lookbook