Dior Men: Dior Men Icons Spring 2025 Campaign
Apr 2025
Dior Men presents the Icons Spring 2025 campaign, featuring actor Robert Pattinson. Under the creative direction of Ronnie Cooke Newhouse and photography by Alasdair McLellan, the imagery highlights the latest collection designed by Kim Jones. The campaign showcases a series of refined menswear looks, including knitwear and tailored outerwear, paired with structured leather accessories. The editorial series utilizes natural light and a clean aesthetic to emphasize the texture of the garments. With styling by Melanie Ward, hair by Shay Ashual, and makeup by Mark Carrasquillo, the portraiture is set against soft-focus urban backgrounds, rendered with deliberate bokeh effects.
Editorial, Vertical, Warm, Clean
Natural light
Advertising Campaign

