Dior
Lucky Clover
Brand
ProjectLucky Clover
Date
Aug 2026
Description
Dior presents Lucky Clover, a beauty campaign featuring model Deva Cassel. The imagery centers on a clean, high-fashion aesthetic, utilizing polished studio light to highlight specific makeup palettes, including plum and pink eyeshadow tones paired with berry-red lips. The visual execution relies on a minimalist approach, featuring Deva Cassel in an embroidered denim jacket against a crisp white backdrop. Creative direction was led by Peter Philips, with additional photography credited to Dior Beauty.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Denim
Jet Black
Burgundy
Background
White Seamless, Residential Building
Context
Advertising Campaign
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