Dior

Dec 2024

For the Holiday 2024 ad campaign, Dior leans into an ethereal, dreamlike narrative that masterfully balances high-fashion editorial rigor with a soft, festive warmth. Under the creative direction of Maria Grazia Chiuri, the campaign transports the viewer into a surreal, aquatic-inspired landscape where abstract white coral sculptures and sand-strewn floors provide a stark, organic contrast to the brand’s signature structured elegance. Photographer Agnes Lloyd-Platt captures this vision with a masterful use of cinematic lighting, blending studio strobe and natural light to bathe the intricate jewelry and quilted leather textures in a cohesive, golden glow. Models Edna Karibwami, Ji Shuyan, and Lucia Fairfull ground these otherworldly environments with a calm, composed stillness, their look refined by the expert styling of Elin Svahn. Through an emphasis on close-up portraiture and tactile detailing—from beaded embellishments to delicate seahorse-themed gold accessories—the campaign elevates product photography into a sophisticated visual story. The set design by Alice Kirkpatrick is instrumental in constructing this serene environment, where the juxtaposition of sharp metallic hardware and soft, flowing lace gowns creates a sense of mysterious luxury. This project serves as a compelling masterclass in modern luxury fashion house marketing, using cinematic techniques and editorial minimalism to celebrate the season with a uniquely elevated, atmospheric sensibility.

Editorial, Cinematic, Editorial, Cinematic

Natural light

Luxury Fashion Houses, Fashion, Fashion