Dior
'Forever' 2025 Ad Campaign









Aug 2025
For the Dior Forever 2025 campaign, photographers Oliver Hadlee Pearch and Liz Collins craft a masterclass in editorial minimalism, leveraging a sophisticated neutral palette to elevate the house's latest cosmetics offering. The project leans into a clean, architectural aesthetic, utilizing soft and directional natural light and studio strobe setups to emphasize texture and skin finish. By pairing a diverse trio of brand ambassadors—Anya Taylor-Joy, Jisoo, and Willow Smith—the visuals prioritize a sense of modern, approachable luxury. Each portrait functions as a study in poise, with the talent set against understated, grid-patterned stone and panelled walls that allow the products to take center stage. The styling remains consistent throughout, featuring structured beige blazers and crisp silhouettes that mirror the precision of the foundation and liquid rouge featured in the imagery. This beauty campaign eschews unnecessary ornamentation in favor of a timeless, confident composition that highlights individual features while maintaining a cohesive brand narrative. Through the intentional use of close-up portraiture and subtle, deliberate styling, the campaign successfully bridges the gap between commercial product clarity and high-end editorial storytelling. The resulting collection of images reflects a polished, serene vision of contemporary beauty that feels both grounded and aspirational, perfectly aligning with the enduring heritage of the Dior brand.
Commercial, Editorial, Vertical
Natural light, Studio strobe
Cosmetics, Beauty