Dior: Dior x Yu JingTian
Brand
Date
Jun 2024
Description
Dior presents a portrait series featuring Yu JingTian, captured in an editorial campaign that juxtaposes sharp tailoring with atmospheric lighting. The project highlights the menswear collection, emphasizing the textures of structured grey and blue suits against both classical architectural facades and modern, neon-accented backdrops. Photographed by Anne Zheng Chen, the series utilizes vertical framing and low-key lighting to create a cinematic quality. The imagery relies on a chiaroscuro technique to define the subject’s silhouette, blending nocturnal urban environments with precise, polished styling.
Style
Editorial, Vertical
Industries
Color
Medium Grey
Context
Advertising Campaign
Associated creatives
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