Dior

Oct 2023

For the Dior Spring 2023 ad campaign, creative director Ronnie Cooke-Newhouse orchestrates a masterclass in modern luxury fashion, centering the global icon Jimin as the face of the house's latest seasonal vision. Photographed by Alasdair McLellan, the campaign leans into a sophisticated blend of editorial portraiture and lifestyle aesthetics, capturing a quiet intensity that feels both intimate and expansive. The creative team, bolstered by the meticulous styling of Ellie Grace Cumming, hair by Benjamin Muller, and makeup by Peter Philips, masterfully balances the interplay between soft natural light and the sharp, controlled environment of high-key studio strobe lighting. Whether the imagery features Jimin against the lush, soft-focus greenery of an outdoor landscape or the stark, high-contrast clarity of a clean studio backdrop, the result is a cohesive, polished narrative. The photography highlights intricate fabric textures—from cable-knit sweaters to pinstriped tailoring—while maintaining a clean, minimalist framing that allows the garments to take center stage. By utilizing varied techniques, including editorial minimalism and deliberate portrait compositions, the campaign successfully elevates the Dior identity for a contemporary audience. This series serves as a testament to the power of deliberate creative direction, where every element of the visual production aligns to create an aura of effortless elegance that defines the modern luxury fashion landscape.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion