Dior: Dior Lady, Art Initiative with Patrick Eugene

Sep 2025

Dior spotlights the intersection of fine art and high fashion through the latest iteration of the Lady Dior Art initiative, featuring a collaboration with artist Patrick Eugene. The campaign documents Eugene’s creative process within his studio, where his bold, figurative painting style informs the intricate textile work applied to the iconic Lady Dior handbag silhouette. Photographer Heather Sten captures the project through a blend of documentary-style studio portraits and macro photography. The visuals emphasize the tactile nature of the collaboration, showcasing heavy embroidery, woven leather lattices, and pearl-studded hardware. By juxtaposing the artist’s raw, paint-splattered workspace against the polished craftsmanship of the handbag, the imagery highlights the technical details of the patchwork construction under natural light.

Vertical, Tactile, Editorial

Advertising Campaign