Dior: Dior Jeux Olympiques Paris 2024

Jul 2024

Dior presents a refined fashion campaign titled Jeux Olympiques Paris 2024, merging luxury couture with athletic-inspired iconography. Captured by photographer Marili Andre, the series centers on crisp studio portraits and editorial compositions that highlight the intersection of craftsmanship and performance. Set designer Julia Wagner defines the visual environment, utilizing minimalist backdrops and surreal oversized tailoring props such as metallic needles and graphic rulers. The campaign features a dynamic cast of models styled in pieces ranging from monogram windbreakers to structured black blazers, with movement direction from Yagamoto and choreography by Simon Donnellon. The project emphasizes a clean, editorial aesthetic through the use of bright natural light and stark vertical framing.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign