Dior Beauty: Dior Capture 2025 Campaign
Jan 2025
Dior Beauty presents the Capture 2025 campaign, a series of skincare-focused assets featuring French model Laetitia Casta. The campaign centers on themes of radiance and texture, utilizing a clean, minimalist aesthetic to frame the application of serum and day cream products. Captured against a seamless grey backdrop, the live-action footage emphasizes a calm, intimate register. Photography by Brigitte Lacombe provides the visual foundation for the campaign, while makeup artist Kate Lee focuses on a natural, refined appearance. The production prioritizes clean compositions and soft studio lighting to showcase the efficacy of the skincare range in a commercial format.
Vertical, Commercial, Clean, Polished
Natural light
White Seamless
TVC / TV Commercial

