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Dior Beauty: Dior Capture 2025 Campaign

Brand
Dior Beauty
Date

Jan 2025

Description

Dior Beauty presents the Capture 2025 campaign, a series of skincare-focused assets featuring French model Laetitia Casta. The campaign centers on themes of radiance and texture, utilizing a clean, minimalist aesthetic to frame the application of serum and day cream products. Captured against a seamless grey backdrop, the live-action footage emphasizes a calm, intimate register. Photography by Brigitte Lacombe provides the visual foundation for the campaign, while makeup artist Kate Lee focuses on a natural, refined appearance. The production prioritizes clean compositions and soft studio lighting to showcase the efficacy of the skincare range in a commercial format.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries
Skincare
Color
Pure White
Jet Black
Background

White Seamless

Context

TVC / TV Commercial

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