Dior

Nov 2024

The Baby Dior 2024 'Lights Up' campaign is an editorial fashion project featuring a series of portraits and narrative-driven scenes that highlight children's luxury wear. Photographed by Edgar Berg, the campaign leans into a cinematic aesthetic, defined by warm golden-hour tones and high-contrast, low-key lighting. Each image explores textures and whimsical details, ranging from intricate tulle garments and feathered headwear to subtle facial embellishments like iridescent star decals. The series moves between intimate backstage portraits and dynamic, staged environments. Notable compositions include models captured in motion within historic theatre settings and close-up portraits that play with light, shadow, and long-exposure effects. The work utilizes editorial techniques and analog-inspired film qualities to create a cohesive, ethereal atmosphere across the entire collection.

Editorial, Vertical, Warm

Luxury Fashion Houses

Advertising Campaign