Dior: Baby Dior 2024 - Lights Up

Nov 2024

The Baby Dior 2024 'Lights Up' campaign, captured by photographer Edgar Berg, explores the whimsical and ethereal nature of the season's children's luxury fashion collection. The series employs a cinematic approach, utilizing warm golden-hour lighting and chiaroscuro techniques to craft a narrative-driven look at the garments. Throughout the editorial campaign, the imagery balances intimate portraiture with larger, movement-focused scenes set within historic theatre spaces and moody, textured interiors. Featuring elaborate details such as feathered headdresses and reflective face embellishments, the work utilizes analogue-inspired color grading and varied exposure techniques to emphasize the collection's high-fashion sensibility.

Editorial, Vertical, Warm

Advertising Campaign