Dick's Sporting Goods Foundation
Be An MVC: Most Valuable Coach
Date
May 2026
Description
The Dick's Sporting Goods Foundation campaign, Be An MVC: Most Valuable Coach, highlights the impact of positive mentorship within youth sports. The project serves as an instructional framework for healing-centered coaching, outlining how adult figures can cultivate supportive environments for young athletes. The creative execution blends animation with live-action footage, featuring various locker room and basketball court settings. Produced by Public Inc., the visuals utilise dynamic color grading and integrated graphic elements to clarify the principles of the coaching initiative.
Style
Horizontal, Commercial, Clean
Techniques
Animation
Industries
Basketball
Color
Cobalt
Pure White
Burnt Orange
Context
Social Media / Short Form Video
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