Dick's Sporting Goods Foundation: Be An MVC: Most Valuable Coach
Date
May 2026
Description
The Dick's Sporting Goods Foundation initiative, 'Be An MVC: Most Valuable Coach,' explores the role of mentorship within youth sports. This commercial project focuses on the principles of healing-centered coaching, utilizing a blend of live-action footage and animation to highlight the impact of positive guidance on the court. Developed by agency Public Inc., the production integrates illustrated graphics with documentary-style imagery of huddles and coach-athlete interactions. The work leans into a clean aesthetic to communicate practical mentorship strategies for youth development programs.
Style
Horizontal, Commercial, Clean
Techniques
Animation
Industries
Basketball
Color
Cobalt
Pure White
Burnt Orange
Context
Social Media / Short Form Video
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