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Brand
Dick's Sporting Goods Foundation
ProjectBe An MVC: Most Valuable Coach

Dick's Sporting Goods Foundation Be An MVC: Most Valuable Coach 2026

Associated creatives

Public Inc.
Public Inc.Agency / Creative

Tags

animated basketball coachbasketball coachanimated coachbasketball courtanimated character

Description

This animated video for the Dick's Sporting Goods Foundation project Be An MVC illustrates principles of healing-centered coaching and positive mentorship for youth sports. The sequence features diverse animated characters on basketball courts and in locker rooms, combining illustrated graphics with live-action footage of youth team huddles and coach interactions. Dynamic color grading and graphic elements underscore practical steps for coaches to build positive relationships with young athletes.