Dick's Sporting Goods: 'Cookies'
Date
Sep 2023
Description
Dick’s Sporting Goods leans into seasonal humor with its 'Cookies' commercial, a retail campaign that brings together holiday festivities and athletic themes. The spot features Charles Barkley in a decorated kitchen setting, exchanging banter about sports shopping while participating in a holiday baking activity. Produced by Tool with creative oversight from VML US, the work utilizes live-action technique to capture a warm, domestic atmosphere. Post-production and VFX services were provided by Big Sky Edit and Nice Shoes to finalize the lighthearted, festive narrative.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Crimson
Forest Green
Background
Kitchen
Context
TVC / TV Commercial
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