Depop

Jul 2026

Depop leans into a playful, self-aware narrative with its latest retail campaign, Tech is Hard, which demystifies the selling process through a surreal and whimsical lens. Featuring pop star Zara Larsson, the project cleverly positions the e-commerce platform as an intuitive solution by contrasting the simplicity of the app with an elaborate, absurdly complex mechanical contraption. The aesthetic is defined by a soft, pink-hued palette and a meticulously curated set design that breathes life into the brand's identity. By utilizing a distinct live-action technique, the commercial bridges the gap between high-concept production and relatable lifestyle marketing. The visual journey follows a robotic arm as it interacts with delicate elements like flowers and pearls, highlighting the seamless integration of technology in a fashion-forward context. Production expertise from Jim Bouvet, combined with the technical finesse of Final Cut US, Company 3 LA, and JAMM, ensures the project remains polished yet grounded in a quirky, memorable tone. Ultimately, the film successfully subverts the typical tech advertisement by prioritizing personality and charm over cold data, proving that even when a process feels like an impossible invention, the act of selling on Depop remains effortless, stylish, and firmly rooted in the vibrant culture of the current digital marketplace.

Vertical, Commercial, playful, Warm, Clean

E-commerce Platforms

Living Room

Advertising Campaign, TVC / TV Commercial