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  • ·Zara Larsson in Tech is Hard commercial for Depop
Brand
Depop
ProjectTech is Hard

Depop Tech is Hard 2026

Associated creatives

Jim Bouvet
Jim BouvetProduction
Final Cut US
Final Cut US
JAMM
JAMMPost Production / VFX
JAMM
JAMMMusic / Sound

Tags

zara larssonzara larsson seated on sofazara larsson in yellow topwoman in yellow topyellow toppink trousersblonde woman smiling

Description

Zara Larsson stars in the Depop campaign titled Tech is Hard, directed by Jim Bouvet. She is seated on a white sofa in a whimsically styled pink living room, wearing a yellow top and bright pink trousers. The video features art-directed comedic elements, including a miniature golden mechanical contraption that interacts with a smartphone. Post-production and visual effects were handled by JAMM, alongside sound design.