Department for Work and Pensions
Credit Where Credit's Due
ProjectCredit Where Credit's Due
Date
Nov 2024
Description
The 'Credit Where Credit’s Due' campaign for the Department for Work and Pensions serves as a public awareness initiative. The commercial employs a cinematic, live-action approach to capture intimate domestic and educational settings, featuring sequences of family life and classroom interactions. The project was developed by M+C Saatchi UK with production services provided by Knucklehead. Post-production and VFX were managed by Whitehouse Post UK and Electric Theatre Collective, while No.8ldn handled the sound design for the horizontal format film.
Style
Horizontal, Commercial, Cinematic
Industries
Public Awareness
Context
Brand Film / Corporate Video
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