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Department for Work and Pensions Credit Where Credit's Due 2024

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Credit Where Credit's Due is a commercial campaign video created for the Department for Work and Pensions by agencies M+C Saatchi UK and Knucklehead. The video features intimate family scenes, including a young child in a high chair, parents interacting at home, and a school classroom consultation. Production was handled by Knucklehead, post-production and VFX by Whitehouse Post UK and Electric Theatre Collective, with sound design by No.8ldn.