Department for Education
Give your Skills New Life: Big Ideas Man
Jan 2026
The Department for Education’s campaign, 'Give your Skills New Life: Big Ideas Man', highlights the pathway to professional development within the automotive industry. The commercial follows a skilled mechanic as they mentor students, focusing on the practical application of car maintenance and diagnostic training. Produced by Girl&Bear Studios with creative support from VCCP and BERNADETTE, the piece captures the educational setting through bright, clean visuals. The production utilizes natural light and a warm color grade, leaning into an aesthetic defined by its analogue film texture to ground the narrative in a realistic, workshop-based environment.
Horizontal, Commercial, Warm, Clean
Analogue / film, Natural light
Electric / EV
Garage
Advertising Campaign, Brand Film / Corporate Video
