Den Nationale Scene
Brand Identity





Mar 2021
Den Nationale Scene presents a refreshed brand identity developed by Reklamekollektivet, incorporating photography by Linn Heidi Stokkedal. The visual system centres on editorial typography paired with atmospheric outdoor portraits and landscapes, grounding the theatre company’s promotional materials in a clean, minimalist aesthetic. Working across diverse formats, from large-scale outdoor billboards in urban settings to detailed publication spreads, the project leans into a balanced use of natural light and grainy textures. The identity relies on bold, italicized serif typography to create a cohesive link between artistic, staged photography and institutional communication.
Horizontal, Commercial, Clean
Typography
Festivals & Events
Advertising Campaign