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Delajoie

Brand Identity
Date

Jan 2026

Description

Odds Studio has developed a comprehensive brand identity for Delajoie, bridging physical product packaging and sophisticated stationery design. The work leans into a minimalist aesthetic, utilizing clean lines and refined typographic choices to establish a cohesive visual language across various media. The project incorporates tactile elements, including embossed monogram logos and textured paper stocks, which provide depth to the otherwise stark, high-contrast layouts. The execution balances functional information with artistic flourishes, such as custom scripts and ornamental motifs, across items ranging from bespoke headwear to stationery sets and custom matchboxes.

Style

Commercial, Clean, Minimalist

Techniques

Typography

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