Decozi

May 2025

This brand identity project for Decozi establishes a cohesive visual language across both physical and digital touchpoints. The design system relies on a clean, minimalist aesthetic that integrates bold typography with a vibrant orange and cool blue color palette. The execution spans a comprehensive suite of corporate stationery, custom vehicle graphics, and architectural swatchbooks, all utilizing sharp geometric motifs to define the brand's presence in the architectural surface finishing industry. Graphic designer Erin Struble led the creative development, with printing production provided by Evergreen Graphics Group and SDGC. The project incorporates varied techniques including emboss and deboss effects on stationery, vector animation for instructional content, and motion graphics for digital interface displays. The resulting materials maintain consistent formatting and a structured editorial layout, reinforcing the brand's professional and modern commercial identity.

Clean, Commercial