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Decozi sample swatchbook fan showing textured translucent films on a grey surface

Decozi Brand Identity 2025

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Description

This top-down photograph displays a sample swatchbook for the Decozi brand identity project, designed by Erin Struble with printing by Evergreen Graphics Group and SDGC. The swatchbook features a bold cover card with blue and white graphic elements, typography reading Sample Swatchbook, and the Decozi brand name. Fan-folded beneath the cover are multiple translucent film and frosted material swatches, each labeled with code identifiers like DF-01 white frost and DF-10 rice paper. The entire layout rests upon a clean, matte grey neutral background with soft natural lighting casting subtle shadows.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Color

Pure White (50%)
Royal Blue (20%)
Light Grey (30%)

Background

Grey Seamless

Context

E-commerce / Product