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David Koma: Lets Swim

Date

Jul 2024

Description

David Koma’s 'Lets Swim' project presents a curated fashion editorial series exploring the intersection of high-performance swimwear and brutalist architecture. Photographed by Thomas Lohr, the series features model Alex Schlab set against the stark, geometric lines of indoor aquatic centers and concrete-heavy environments. The imagery leans into a minimalist aesthetic, utilizing natural light and cool, ambient blue tones to emphasize the collection's clean silhouettes. The editorial, styled by Marc Goehring, juxtaposes technical sportswear with monumental industrial structures. The work employs hard light and chiaroscuro techniques to highlight both the physical form and the surrounding architecture, balancing a commercial sensibility with raw, contemporary composition. Casting by Svea Greichgauer grounds the project in a disciplined, focused visual narrative.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Industries
Color
Jet Black
Context

Advertising Campaign

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