David Koma
Lets Swim
Jul 2024
David Koma’s 'Lets Swim' campaign brings a sharp, sculptural perspective to swimwear, set against the backdrop of an indoor aquatic centre. Photographed by Thomas Lohr, the series features model Alex Schlab within a brutalist concrete environment, utilizing clean architectural lines to frame the collection's bold typography and high-contrast palette. The imagery leans into a cool, cinematic atmosphere, defined by natural light and soft shadows that heighten the project's minimalist aesthetic. Fashion editor Marc Goehring curates the athletic-inspired styling, pairing graphic crewneck t-shirts and swim briefs with structural layered pieces. With casting by Svea Greichgauer, the project maintains a precise, commercial polish while highlighting the textured geometry of the pool facility. The work presents a dialogue between apparel and industrial space, captured through vertical framing and clean composition.
Vertical, Clean, Editorial
Natural light
Swimwear
Advertising Campaign
