Daikin
A New Breath for Heat Pumps with Daikin France and DENTSU CREATIVE
Brand
Date
Jan 2025
Description
Daikin France collaborates with DENTSU CREATIVE for a cinematic commercial campaign highlighting the brand's heat pump technology within a winter environment. The production uses a desaturated palette to frame a series of cold-weather vignettes. Featuring drone footage of snow-laden landscapes, the film captures tactile, intimate moments of warmth in contrast to frosty settings. The visual narrative leans into atmospheric storytelling to emphasize the product's function.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Drone footage
Industries
Telecommunications
Background
Snowfield
Context
TVC / TV Commercial
Associated creatives
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