Cure Usher: The Touchable Memory
Brand
Date
Dec 2024
Description
Cure Usher presents 'The Touchable Memory', a narrative-driven commercial video highlighting the impact of Usher syndrome. The project traces the shared experiences of two sisters, balancing warm, nostalgic childhood vignettes with present-day reflections. Directed with a cinematic and documentary sensibility, the film utilizes atmospheric interiors and intimate close-ups of family ephemera. The execution incorporates an analogue film aesthetic and natural light to establish its emotive tone. Produced by Havas Lynx with a score composed by Jungle Studios, the work focuses on the intersection of memory and sensory perception.
Style
Artistic, Horizontal, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Chocolate
Jet Black
Background
Library
Context
Brand Film / Corporate Video
Associated creatives
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