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Brand
Cure Usher
ProjectThe Touchable Memory

Cure Usher The Touchable Memory 2024

Associated creatives

Jungle Studios
Jungle StudiosMusic / Sound
Havas Lynx
Havas LynxAgency / Creative

Tags

two women looking at photographstwo womenwomen looking at photographstwo women in librarytwo women sitting at table

Description

This narrative-driven commercial video for Cure Usher, titled The Touchable Memory, explores the emotional impact of Usher syndrome through the shared memories of two sisters. The video features warm, nostalgic vignettes of childhood contrasted with present-day reflections, directed with a cinematic and documentary sensibility. Produced with creative agency Havas Lynx and music by Jungle Studios, the piece combines intimate close-ups of family photographs with atmospheric, softly lit library and home interiors. The visual style employs gentle motion and emotional resonance to convey the gradual loss of sight and hearing.