Cumulus: Cold Coffee – East Coast Mobile Tour Product Launch
Brand
Date
Jun 2026
Description
Cumulus introduces its latest cold coffee line through a multi-city mobile tour spanning the East Coast. The project documents the product launch across the Hamptons, Boston, and New York City, utilising drone footage to capture coastal landscapes alongside urban bridge and city traffic. Creative direction by Katie Moreland focuses on the brand's fleet of mobile units. The promotional video leans into a clean, cinematic aesthetic, incorporating abstract textures and integrated typography to bridge the transition between lifestyle imagery and product placement.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Pure White
Burgundy
Background
Bridge
Context
Brand Film / Corporate Video
Associated creatives
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