Crocs: Ora sí viene lo chido - Luisito x Crocs
Brand
Date
Jul 2025
Description
Crocs spotlights the intersection of local culinary culture and personal style in the 'Ora sí viene lo chido' campaign. The commercial centres on community connections, anchoring the brand within the context of traditional food preparation and social settings. Crafted with creative direction from Hey Honey, the production leans into a clean, live-action technique to document the atmosphere of the featured restaurant spaces. The visual narrative combines candid movement with detailed, warm-lit shots of regional ingredients, maintaining a focus on cultural authenticity throughout.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Beige
Jet Black
Background
Café
Context
TVC / TV Commercial
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